Nonprofit Resources

Feast or Fraud: What Audience Quality Reveals About Data Integrity

This is the time of year when audience quality has the biggest impact. Not the biggest list, but which identities are active, reachable, and legitimately human.

The Future of Email Validation: Redefining Accuracy

Traditional email validation is no longer enough. AtData’s machine learning-driven approach predicts risk, detects fraud, and ensures every email send strengthens deliverability.

White Paper

The Future Consumer is Here — Are You Ready for 2025?

The consumer of 2025 will be more aware, more empowered, and more demanding. They expect immersive, individualized experiences that respect their time — and their privacy.

Case Study - Humane World for Animals

A Win for Animals Everywhere, and Increased Deliverability for Nonprofits

How AtData helped Humane World for Animals increase donor engagement and bolster ROI.

Take Your Digital Fundraising Program To The Next Level

Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from leaders in the nonprofit marketing world. 1. The list churn struggle is real It doesn’t matter if your...

Supercharge Your Digital Fundraising Efforts with SafeToSend Email Validation

Are you a nonprofit marketer that relies on email to open doors and drive donations? If so, your success hinges on your ability to ensure that every email address in your database is clean, deliverable, and belongs to your intended...

White Paper

The Nonprofit Marketer’s Guide to Email Validation and Hygiene

How focused is your nonprofit on email address quality? If the answer is “not very”, you could be costing your organization a lot in lost opportunities. How? Emailing undeliverable, unengaged, and problematic addresses.

Looking back: How ECOA Helped the ASPCA Bounce Back

Email marketing is one of the most effective channels ASPCA uses for mobilizing and staying in touch with its constituents. Due to the high churn rate of email addresses, however, email bounces are an ongoing problem. ASPCA decided it wanted...

Optimizing Email for Nonprofits

According to a Nonprofit Donor Engagement Study released by NTEN, email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of...

How the American Red Cross Gained 1,000,000 Donor Email Addresses with AtData

Synopsis The American National Red Cross uses the AtData email appending service to boost digital sign-ups, by far the organization’s most effective method of scheduling blood & platelet donations. The newly appended addresses contributed to tripling digital sign-ups while significantly...