AtData Wins Customer Data Innovation Award in the 2026 MarTech Breakthrough Awards

AtData earned the 2026 MarTech Breakthrough Customer Data Innovation Award for advancing real-time identity intelligence, fraud prevention, and customer trust.

MarTech/AdTech Playbook for 2026

The forces reshaping marketing in 2026 go far beyond new tools or channels. In this conversation, industry leaders unpack the structural shifts CMOs can’t afford to ignore.

Recalibration: Building Marketing on First-Party Ground

The days of easy targeting are over. First-party data isn’t a fallback. It’s the foundation of modern marketing. Brands that own, optimize, and maintain their data will win.

FCC’s Updates on Lead Generation: What It Means and How to Prepare

Set to take effect Jan 27, 2025. These changes close the “lead generator loophole" that allowed robocalls and texts based on vague or bundled consent, marking a significant shift for marketers and lead generators relying on phone outreach.

Smart Technology, Ethical AI, and Retail Media Networks: The Future of eCommerce

There’s a shift underway reshaping retail. It’s about building trust, using technology responsibly, and ensuring data privacy. For eCommerce, this means integrating tech to foster trust and deliver meaningful customer experiences.

Google Just Turned Up Spam Protection: Guidelines for Business

Despite Gmail's AI blocking over 99.9% of spam, phishing, and malware — about 15 billion emails daily — Google believes it's still insufficient, leading to the introduction of new requirements for bulk email senders.

Navigating the New Era of Email: Google and Yahoo’s Spam Filtering Changes

Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.

White Paper

Navigating the 2024 Data Landscape

Learn about the trends of trust, technology, and data governance. Together, paving the way for businesses to not just operate within digital realms but thrive with credibility. Stay ahead of the impact on AI, first-party data, and compliance.

White Paper

Empathizing with the Consumer's Desire for Control Over Their Data

Consumer expectations present an opportunity for businesses to address concerns and demonstrate how data-driven solutions can be powerful tools to benefit them. Download our whitepaper to learn why understanding and embracing this challenge can help pave the way for a...