AtData Wins Customer Data Innovation Award in the 2026 MarTech Breakthrough Awards

Recognition highlights AtData’s approach to turning customer data into a source of real-time identity intelligence.

There’s a tendency in technology markets to mistake more data for better data, investing heavily in collecting customer information, enriching records, and expanding data pipelines.

But the challenge facing businesses today isn’t necessarily a lack of data. It’s a lack of confidence in it.

The MarTech Breakthrough Awards recognized that shift this year, naming AtData the 2026 Customer Data Innovation Award winner for its work advancing real-time identity intelligence and fraud prevention. Part of MarTech Breakthrough, a leading market intelligence and recognition platform, the MarTech Breakthrough Awards honor the most innovative companies, technologies, and products across the global marketing, sales, advertising, and customer experience industries.

The award recognizes AtData’s work helping other businesses answer a deceptively simple question: Can this customer be trusted?

As fraud grows and synthetic identities become easier to create, traditional approaches to customer verification are showing their age. A point-in-time check may confirm a piece of information exists, but it tells you very little about whether the identity behind it is legitimate, consistent, and likely to remain so.

AtData’s innovation starts with a different view of digital identity, treating email as one of the most persistent signals of identity available. While usernames change, devices are replaced, and other identifiers come and go, email serves as the continuous thread connecting a person across accounts, interactions, and time.

Built on more than 100 billion data points analyzed each month, AtData’s identity intelligence network helps organizations evaluate identity validity, risk, and behavioral patterns in real time. The result is a more dynamic understanding of customer identity, one that extends beyond basic verification and moves toward continuous intelligence.

The MarTech Breakthrough recognition also highlights AtData’s work in real-time fraud prevention. As automated attacks and AI-generated identities become more common, stopping bad actors after they enter a system is increasingly expensive. Detecting suspicious activity at the moment data is captured is far more effective.

Using advanced machine learning, anomaly detection, and gibberish detection capabilities, AtData helps organizations identify low-quality, fraudulent, or synthetic identities before they become customer records. Cleaner data, lower fraud exposure, and better experiences for legitimate customers all begin at the same point: the quality of the information entering a system.

More broadly, the award reflects a shift happening across the customer data ecosystem. Businesses are moving away from viewing identity as a static record and toward understanding it as something that must be continuously evaluated.

That’s the philosophy behind AtData’s approach to identity intelligence: trust isn’t established once and preserved forever, it’s built through a series of signals that accumulate over time.

We’re honored to be recognized by MarTech Breakthrough and grateful to our customers, partners, and team members who continue to challenge conventional thinking about customer data, identity, and trust.

Because the future of customer data isn’t about knowing more. It’s about knowing what to believe.

If the future of customer data is about knowing what to believe, identity intelligence is where it starts.

Explore AtData’s approach to customer trust, fraud prevention, and data quality.