How to Use Personalization Data to Fuel Customer Engagement

Knowledge Center ❯ Blog

Personalization_Easy We’re halfway through 2015-or, as we like to call it, the Year of Personalization (again). While those of us in the marketing world have been touting the benefits of personalization for years, the concept has become much more mainstream in recent months as companies realize the importance of data (and as customers demand a more targeted experience.) There’s just one problem: not everyone knows how to accomplish successful personalization.

Have no fear! We’re here to make your life a little easier.

Your Personalization Questions, Answered

When clients approach us to discuss their personalization strategy, we often hear these three questions most:

How do I get my data into my ESP?
Which data points should I use to target my customers?
How can I measure the success of my personalization strategy?

To help you achieve successful personalization, drive engagement and boost conversions fast, we’ve created a helpful SlideShare that answers the above questions with easy-to-follow examples:

The Ultimate Email Personalization Crash Course: Using Data in Your ESP to Fuel Engagement from TowerData

Still unsure as to how you can use data to create more targeted messages? Check out our recent case study to learn how one company grew its open rate by nearly 13%!

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