Know Your Customers Better: TowerData Tells Marketers How at DMA2013

This weekend, TowerData is headed for DMA2013, the Direct Marketing Association’s annual conference, where more than 200 global marketing leaders from some of the world’s top brands will share ideas, innovations and case studies.

The DMA2013 Conference is taking place in Chicago October 14-16. A pre-conference comprised of two-day intensives in analytics & data-driven intelligence, B2B marketing, content marketing and more is being held October 12-13. DMA2013 also features post-conference workshops in database, email, mobile, among others, which will be held October 17.

TowerData has attended the DMA conference 10 years straight. It is the primary conference we attend every year because we serve the direct marketing community, many of our partners and clients attend this event, and we want to be available to discuss the latest in email data.

Why Speak with TowerData at DMA2013?

According to ExactTarget, “The smart B2B marketers are personalizing their communication based on a prospect’s interests-using behavioral data and a whole new generation of online personalization technology.” At DMA2013, the TowerData team will demonstrate how marketers can quickly and easily learn more about their customers with email intelligence, our newest service offering.

The most important thing you can do for direct marketing is to know your customers. TowerData email intelligence can help you find out how you can get to know your customers better.

TowerData email intelligence allows marketers to:

• Enable target market segmentation by appending demographics or name and postal address to an email address
• Increase response rates with better targeted, more personalized marketing communications
• Gain a deeper understanding of customers to improve product and service offerings and marketing messaging
• Improve customer retention by identifying alternate, active email addresses

Email remains one of the most effective marketing techniques, but the challenge is always how to do it better. The services TowerData provides can take a company’s email list, improve the quality and enhance it in such a way the marketing team will have the information it needs to successfully convert subscribers into customers.

You can join us in the windy city by registering for the event here. Visit us at booth 670 or set up a meeting with us in advance by clicking here.

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