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May 2, 2014 | 1 min read
Didn’t get a chance to attend Media Post’s Email Insider Summit last week? If you missed out on the action and want to catch up, you can watch all of the panels and presentations online here. But if you don’t have the time for that, have no fear! TowerData has compiled a list of the best tweets of #MPEIS 2014 just for you.
A few key themes continued to resurface throughout the event this year: acquiring new email subscribers and nurturing relationships, personalizing communications on a one-to-one level and finding and engaging with customers in real-time on the platforms and devices they prefer-all to drive loyalty and sales.
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Technology Platforms
Tourism and Hospitality
Great @LiveIntent partners @towerdata & @RueLaLa talking subscriber acquisition & 1st party at #mpeis pic.twitter.com/37kb2MeRIw
– arianash (@arianash) April 24, 2014
“Email is an action-oriented social network. An opportunity for all of us to create emails that inspire people to act.” @danoshinsky #mpeis
– Justine Jordan (@meladorri) April 25, 2014
Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience will scar most forever #MPEIS
– David Baker (@Social_C_R_M) April 24, 2014
“Email is a glue between intents and actions.” –@brosnaro. “…wield a gluestick.” –@KayKerman #mpeis HT @ShawnDMyers @katiebisbee
– Jay Henderson (@jay_henderson) April 28, 2014
Small, medium and big data – they all have value. #MPEIS
– Tom Burke (@BurkeTom) April 24, 2014
Marketers are no longer measured on cost of email sends, but on lifetime/loyalty of customers. #MPEIS
– SimpleRelevance (@SimpleRelevance) April 24, 2014
Start simple – If [customer does something] then [send them something that relates to the thing they did] #mpeis @Playnthestrs
– Ryan Phelan (@ryanpphelan) April 26, 2014
Join in on the conversation by tweeting us at @TowerData. Or contact us any time to learn more about how our services can help you better acquire new email subscribers, better personalize communications and better engage with customers on real-time.
Using our Email Intelligence services, you can get data on 80% of U.S. email addresses instantly, allowing you to personalize, segment and find alternate points of contact in a pinch.
