Email Marketing: Top Tweets from MediaPost Email Insider Summit

The first day of MediaPosts’s Email Insider Summit was nothing short of inspirational. Girl Scouts of the USA shared the recent launch of Digital Cookie, an online component of the Girl Scout Cookie program, and how the iconic brand plans to expand engagement through email marketing. We also heard from giants such as Amazon, Coupons.com, Ebates, Dell and other brilliant minds within the digital sphere on plenty of buzz-worthy topics including how to develop an emotional connection and using responsive design.

The second day was equally as empowering with insight from Salesforce Marketing Cloud, Angie’s List, Cars.com, Zoro, Aon, Living Social, American Airlines and, of course, yours truly. We’ve covered everything from one-to-one targeting to managing consumer inboxes and overcoming the generational divide. (Stay tuned for highlights from our panel discussion on managing frequency.)

The last day featured a keynote address from Patagonia on increasing email performance and relevance, and several industry thought leaders shared their tips for crafting the perfect email. During the final panel of the conference, Hubspot and other marketing pros shared their favorite emails.

Even if you did not attend the summit, you can still view the presentations here and gain a wealth of email knowledge.

Additionally, here is a collection of a few of our favorite tweets from the summit:

The new @girlscouts model will enable councils and individuals to do everything online that was previously paper driven for 102 years #mpeis

– Len Shneyder (@LenShneyder) December 8, 2014

Use incremental change so as to not disrupt the customer expierence and the brand equity you’ve built #mpeis

– Ryan Phelan (@ryanpphelan) December 8, 2014

Incremental email testing allows you to pinpoint results to a specific change and repeat those results in the future. #goodadvice #mpeis

– Justine Jordan (@meladorri) December 8, 2014

Every email should be responsive. Otherwise, you’re saying you dont care about your subscriber experience. Put your subscriber first. #mpeis

– Matt Byrd (@mparkerbyrd) December 8, 2014

Very impressed with Wendy’s segmentation strategy. Burgers vs. salads, people. It doesn’t have to be complicated to work. #mpeis

– Dan McDermott (@dan4marketing) December 9, 2014

Wendy’s sends 4-5 relevant emails per week to subscribers and is getting a 40% open rate! Yes, email works for QSR! @michellejourdan. #mpeis

– Joel Book (@joelbook) December 9, 2014

Targeting and refining onboaring series are some of what is helping to make @Wendys emai program successful. Good Advice 4 everyone #mpeis

– Spencer Kollas (@SpencerKollas) December 9, 2014

Frequency rules should actually apply in triggered (non-trans) emails based on a value score for the behavior #mpeis

– Ryan Phelan (@ryanpphelan) December 9, 2014

Best email frequency? There’s no magic one-size-fits-all formula. Just make sure it’s all relevant and set clear expectations #mpeis

– Karen Talavera (@SyncMarketing) December 9, 2014

Gmail tabs just means we need to push ourselves to be smarter marketers. Well said Quinn Jalli @EpsilonMktg #mpeis

– Agility Harmony (@AgilityHarmony) December 9, 2014

Understanding your customer base is the most important thing when looking at Call To Action copy #mpeis

– Spencer Kollas (@SpencerKollas) December 10, 2014

Pre headers are a great opportunity to have fun and start the conversation with your customers in #emailmarketing. #mpeis

– Fluent (@FluentInc) December 10, 2014

Lifting customer engagement using conversational messaging is paramount. Words of email wisdom from @ZAGGdaily‘s Zoey #mpeis

– SimpleRelevance (@SimpleRelevance) December 10, 2014

My favorite email? “Buy 1 get 3 free” from @josabank. I don’t even need to open! #mpeis

– Chris Marriott (@CSMarriott) December 10, 2014

Email people are the best people. This has been an amazing week, and I’m really sad the #mpeis is over.

– Kristin Bond (@kristinyc) December 10, 2014

Last, but not least, the award for Best Tweet of the Summit goes to:

Market research: Fave this tweet if you would buy a shirt that said “Email Marketing: More than a blast!” #mpeis

– Email Snarketing (@EmailSnarketing) December 9, 2014

Ready to re-engage dormant and inactive subscribers? Learn more about TowerData’s email activity scoring and how to improve your list segmentation.

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