Newton, MA (March 1, 2018) — FreshAddress, the leader in email marketing database services, announced that it has received a significant strategic investment from TZP Growth Partners, a private equity fund focused on growing business and consumer services companies. The funding will be used to accelerate the next phase of growth and innovation at FreshAddress.
The current FreshAddress management team will continue to lead the company to build upon its robust suite of email marketing optimization solutions, including its SafeToSend® hygiene, correction, and validation service, which has checked over 8.5 billion email addresses to date.
Founded in 1999, FreshAddress has evolved from a free Email Change of Address (ECOA) website operated out of its founder’s kitchen into an email marketing industry powerhouse with thousands of clients, including 25% of the Fortune 100 and many of America’s leading nonprofits. TZP’s capital investment is a testament to FreshAddress’s accomplishments over the past two decades and demonstrates the companies’ dedication to future expansion.
“TZP’s investment accelerates our ability to invest in technology, human capital, and systems as well as expand the breadth of services we offer to our customers,” said Bill Kaplan, CEO. Austin Bliss, President, commented, “We are highly impressed with TZP’s commitment to serving as a “Partner of Choice” and maintaining a Code of Values that mirrors and supports the mission and vision of our company. We look forward to a great long-term partnership with TZP Growth.”
“FreshAddress’s experienced management team, compelling value proposition, and superior solution set supported by proprietary technology and rich data positions the business for continued growth in the email marketing industry,” said TZP Growth Partner, Rodney Eshelman. “We are excited about our partnership with Bill Kaplan, Austin Bliss, and the management team and we share their vision to help email marketers and nonprofits build deeper relationships with their customers through superior email database solutions.”
About FreshAddress FreshAddress is an email marketing intelligence company that helps businesses clean, correct, grow, and leverage their email lists for maximum return on their investment. Service offerings include industry-leading, patented Email Change of Address (ECOA) service, SafeToSend® Email Validation, and a full suite of appending services. For more information, please visit www.freshaddress.com.
About TZP Group TZP Group, a private equity firm with assets under management of more than $1.3 billion across its family of funds, is focused on investments in business and consumer services companies. Founded in 2007, TZP targets companies with solid historical profitability and sustainable value propositions and aims to be a “Partner of Choice” for business owners and management teams. TZP seeks to invest primarily in closely-held, private companies where the owners desire to retain a significant stake and partner with an investor with complementary operating and financial skills to accelerate company growth, increase profitability, and maximize the value of their retained stake. TZP leverages its investment professionals’ operating and investment experience to provide strategic and operational guidance and is dedicated to long-term value creation. For more information, please visit www.tzpgroup.com.
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