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Before we begin, let’s remember that personalization and segmentation are related terms, but notably different. How? Take a look at the definitions: Personalization is when a system tailors an experience based on a consumer’s previous behavior, demographics and/or household makeup....
What if you had current information on the content a person is interested in and the products they are looking for? What if you had accurate and timely insight into an individual’s unique browsing behavior, preferences and purchase intent? You...
The best email marketing results are achieved through segmenting and targeting, which produce higher open rates, leads, conversion rates and revenues. However, before you can segment and target prospects, you must know the makeup of your audience and be able...
Why do you remember some advertisements clearly but forget thousands of others? It’s not magic employed by successful brands to capture their audience (if only it were that easy). The answer is much simpler: emotional targeting. Emotional marketing offers the...
Why do you remember some advertisements with vivid clarity while the thousands of others you encounter on a daily basis are instantly forgotten? It’s not complex science or some sort of voodoo magic employed by successful brands to entrance their...
Connecting with your customers begins with knowing your customers. And brands that know their customers can make a big impact by connecting with customers in a meaningful way. It’s all about emotional marketing, which empathizes with customers’ needs and tugs...
If you’re in the business of sending emails, you may already know for every $1 spent, an estimated $39 is gained. That’s an amazing rate of return that shows not only the cost-efficiency of the medium itself, but also its...
Sure, you could run a successful email marketing program without optimal personalization and automation, but would your ROI match up to your time and effort? There are countless tools and pieces of customer data at your disposal to make personalizing...
This post is co-written by Timothy Li, CIO & Acting CMO of RealtyMogul.com. About 7% of U.S. residents age 16 or older, or 17.6 million Americans, were victims of identity fraud in 2014, according to Bureau of Labor Statistics. Chances...
A little personalization goes a long way in marketing campaigns. When used effectively, it results in increased engagement, stronger customer relationships and a cohesive cross-channel brand experience. But does something as simple as adding a first name or location-based content...
Once you have a clean email list, marketing managers can focus their attention on the messages they’re sending. After years in the marketing industry, you know targeting all of your customers with the same message is simply wasted effort. You...
In the era of social distancing and increasingly virtual communication, many of our speaking engagements have been disrupted. So instead of in-person presentations, we’ve been working with webinars! In a recent web presentation, Phil Davis spoke about ways to move...