NEW YORK (Nov. 7, 2019) — TowerData announced a new partnership with Iterable, the leading growth marketing platform for cross-channel customer engagement. This integration allows Iterable clients to improve personalization and segmentation tactics with enhanced data records via Email Intelligence and increase deliverability with Email Validation.
“The Iterable integration with TowerData’s InstantData platform is a game-changer for growth marketers,” said Phil Davis, CBO at TowerData, “because the ability to send highly personalized marketing messages at the earliest stages of the customer journey increases engagement and brand affinity.” He stated, “The enhanced data from our Email Intelligence service paired with email address verification from our Email Validation service empowers Iterable users with key insights that create engaging customer micro-moments across platforms. And this helps growth marketers overcome many of their previous engagement hurdles.”
“Our goal is to help our clients create seamless, cross-channel experiences with engaging, personalized messaging at scale,” said Dave Schwartz, Head of Business Development and Strategic Partnerships at Iterable. “We’re excited to see how the addition of TowerData’s Email Intelligence and Validation services help clients successfully optimize their campaigns and engage more customers with deep data insights and a pre-verified contact database.”
TowerData’s Iterable integration includes Email Intelligence, providing key behavioral and demographic data that improves segmentation, personalization and engagement, directly within the Iterable platform. With enhanced data from Email Intelligence, Iterable users have the tools to maximize engagement and remain agile while optimizing key campaign aspects, such as send time, channel, and frequency across preferred communication channels.
Additionally, Iterable clients can improve their customer inbox deliverability and maintain a clean email address database with TowerData Email Validation that identifies, corrects and removes invalid email addresses within the Iterable platform. The TowerData Email Validation service reduces spam complaints and bounce rates while helping Iterable clients evaluate their lead sources via real-time insights to further optimize their email campaigns.
TowerData is a technology company that powers People-Based Marketing with real-time, comprehensive and accurate email data. With TowerData’s suite of services, marketers can improve the quality, depth and reach of their data to meet customers with the right message, in the right place at the right time. More information can be found at https://www.towerdata.com.
Iterable is the growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns with unparalleled data flexibility. Leading brands, like Zillow, SeatGeek, and Box, choose Iterable to power world-class customer engagement throughout the entire lifecycle. Iterable was founded in 2013 and is backed by Blue Cloud Ventures, Index Ventures, CRV and other top-tier VCs. Visit iterable.com for more information.