AtData

The Real Prize in Identity Isn’t More Reach. It’s More Defensible Decisions.

As AI-driven decisioning becomes embedded in core workflows, identity is being measured less by reach and more by whether decisions can be explained, justified, and defended.

Agentic AI Will Force a Repricing of Identity Risk

As agentic AI embeds into systems, identity becomes infrastructure. Weak signals influence behavior and small inaccuracies will become systemic outcomes.

AI Will Make Identity Problems Worse Before It Makes Them Better

AI models learn from identity signals, not just data. When those signals lack history or consistency, small gaps compound and shape what systems recognize as trustworthy.

Username Intelligence Trilogy to Address Rising Threat of Automated Fraud

A way to recognize the machinery behind fraudulent identities as fraud itself is becoming less random and more engineered.

Jun 2 - 4  |  Amsterdam

The Identity Conversation Fintech Leaders Need to Have at Money20/20

Meet with the team helping banks, fintechs, and payments leaders rethink identity signals in an era of AI-driven fraud, synthetic identities, and manufactured trust.

A Small Gmail Update with Potentially Bigger Identity Implications

Users can now choose a new email address while keeping existing account history. And the need for deeper identity understanding continues to grow.

Apr 27 - 29  |  Miami Beach, FL

Make Smarter Marketing Moves with Identity That Performs

Connect with AtData during POSSIBLE 2026 to see how identity signals drive smarter marketing, stronger targeting, and better performance.

Fraud Is Global. So Are the Signals That Stop It.

As signals begin connecting across markets, fraud detection is moving away from isolated events and toward observable motion.

Apr 13 - 15  |  London

Smarter Fraud Defenses. Stronger Revenue Protection.

AtData wants to talk with risk leaders, fraud teams, and payments experts who want to confidently reduce risk without compromising growth.

AtData Recognized in the 2026 Identity Resolution Platforms Report by MarTech

AtData has been featured in MarTech’s Identity Resolution Platforms report, a trusted industry guide designed to help marketing and data leaders evaluate the vendors shaping modern identity strategy.

The True Cost of Returns: How Identity, Data, and Consumer Behavior Are Reshaping Retail

This webinar takes a closer look at returns through the lenses of identity, consumer psychology, and data intelligence.

Experian Fortifies Identity and Fraud Capabilities with Acquisition of AtData

Experian®, the global data and technology company, today announced it has acquired AtData, a leading data and intelligence company backed by the world’s most comprehensive email insights technology.