Maggiano’s Little Italy Turns Data Into Engagement with Rapleaf

Special Shoutout to Adotas, a premier news publication focused on the Internet advertising and media industry, for recently featuring our latest case study! Thanks to Senior Editor Brian LaRue over at Adotas for his efforts on this post!

In case you missed it, you can download the full case study here:

Rapleaf/Maggiano’s

Background: Marketing Informatics used RapLeaf to acquire insight about their client’s (Maggiano’s Little Italy) customer email list and created customer profiles of the restaurants’ most fervent types of customer based on the data. Once a company assesses what kind of person follows its brand most closely, it can develop ideas for engaging those very real, demographically specific person in a ways that reflect that person’s life outside of his or her interactions with that brand.

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