Is Email Dead? Exploring the Evolution and Vitality of Email

Email is Defying the Odds to Sustain Significance in the Modern Age

For over two decades, many have declared “email is dead.” This proclamation resurfaces with regularity with the arrival of new communication technologies and trends. Yet, here we stand in 2024, and email not only survives but thrives as a fundamental element of our online identities.

In our recent white paper, we explore the steadfast email address in marketing as well as its value far beyond the inbox:

• The Death Knell for Email: Historical Perspectives

  How email has continued to survive advancements in communication technologies from the rise of social media and instant messaging to spam issues and phishing schemes.

• Email’s Endurance: Why It’s Not Dead

  The evolution of email as it has come to serve as a unique, universal identifier linking diverse online activities and profiles to create detailed personas.

• Email’s Growing Role in Modern Marketing

  From communication channel to data point, how email has established itself as an essential role in modern marketing for first-party data collection, omnichannel personalization, and more.

If you have an email list, this white paper is a must read. Access it now to get the insights into how email is very much alive and well.