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Learn how to utilize email address intelligence
We explore the power of email address intelligence and its role in driving successful data-driven strategies across your organization to unlock valuable insights, enable personalized marketing, and enhance business performance.
Marketers are constantly spinning their wheels to develop strategies to acquire, engage, and retain customers. But with the demise of third-party cookies and IDFA, new regulations and consumer consent laws, and an influx of anonymous identifiers and reluctant, privacy-conscious consumers,...
Whether it’s for retargeting, retention, or re-engagement, direct mail can supercharge campaigns across the customer lifecycle. In this discussion about best practices for direct mail today, TowerData and Lob review: • The power of personalization – using data to deliver...
Every email marketer knows deliverability is the backbone of any successful email marketing campaign, but every email marketer also knows deliverability can sometimes be challenging. In this 30 minute conversation, we’ll cover: • The key technology tools that make inboxing...