For many marketers today, the name of the game isn’t getting new customers — it’s keeping and expanding on the customer relationships you already have. A generally accepted rule of thumb is that it costs six to seven times more to acquire a new customer than to keep a current one. As such, a highly relevant email to an existing customer can generate very compelling results. Just ask Vintners’ Alliance.
Vintners’ Alliance is introducing innovative tools and proven technologies to the wine industry by providing database solutions and direct marketing services to ultra premium wineries to help build more effective, personalized marketing campaigns. With a little insight, Vintners’ Alliance can help clients instantly know more about their customer base and effectively market their grapes with tailored messages and creatives to appropriate audiences.
For instance, if a winery knew I was a female in San Francisco, they might introduce their new seasonal wine as the perfect bottle to toast with my girlfriends or let me know that it is now available for purchase close by in the city. A more relevant, personalized message comes across more as a recommendation or suggestion rather than a general email blast, keeping current customers engaged and more satisfied with your service.
Find more insight about your customers with Rapleaf’s Personalization data.