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Trends in Twitter Followers Between Late March and Mid-June 2009

September 3, 2009

Knowledge Center  ❯   Uncategorized

Recently, we helped one of the world’s largest consumer packaged goods companies identify the most influential and connected Twitter users within their customer list for word-of-mouth marketing. Since part of our analysis involved studying how profiles of their customers on Twitter changed between late March and mid-June of this year, we thought it would be interesting to study the effect of Twitter’s 60% growth during that time on these influencers. So, we analyzed follower and following counts for the company’s top 0.1%, top 1% and top 10% most-followed Twitter users, and compared how these figures changed in nine short weeks.

For this study, we analyzed over 40,000 “active” Twitter users, which were defined as users with at least five followers, five friends, or five updates.

Summary of Findings

Now for the details:

Follower Growth for Most Popular Users

While these exact figures are specific to the company’s customer list, the relative magnitude of the changes themselves offer perspective on the effect of Twitter’s growth.



Comparing the Popularity of the Top 0.1%, Top 1%, and Top 10%

The following table summarizes the magnitudes of difference between the popularity of the top 0.1%, the top 1%, and the top 10% during the month of June.



Concluding Remarks

Twitter’s growth over the past few months resulted in the most popular users getting even more popular, with the most-followed users experiencing the largest gains in follower count. The disparity between the three groups is most pronounced in the average follower count and the average follower/following ratio, which nearly quadrupled for the top 0.1%, more than tripled for the top 1%, and only doubled for the top 10%. It would be interesting to see how these figures change over the next few months as Twitter continues to expand.

(Check out TechCrunch’s post on this study)

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